Write like Twain

GTM w/ AI

Highlights

Today’s AI tool we’re reviewing is Twain

• Twain’s AI crafts personalized outbound messages with human-like quality, making large-scale outreach feel custom and engaging.

Biggest Moves in AI

• Google’s CEO says 25% of their code is AI generated

• Forcefield can detect deepfakes by verifying source data

• xAI is raising billions in their series B at $40bn valuation

• Salesforce releases Agentforce for general availability

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How Twain Uses AI

Twain leverages AI to optimize outbound communications, enhancing engagement through personalized messages that are crafted to reflect human quality. This AI-driven approach ensures that messages stand out by using individualized tone, structure, and length, tailored for each prospect on a list

Problem it Addresses

Scaling personalized outreach is a major challenge in B2B sales and recruiting, as creating quality, customized messages for each prospect is both time-consuming and resource-intensive. This is a barrier for teams who want to engage effectively without sacrificing quality or personal touch.

Solution

Twain’s AI serves as a writing coach for sales teams, automatically enriching and optimizing messages based on the prospect list, adjusting tone and structure to meet engagement goals. This approach ensures quality at scale, helping messages resonate without extensive input or prompting from users.

Learn more about Twain

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Competitors

• Lavender – Uses AI coaching to improve email quality, helping sales reps write effective, data-backed outreach messages that resonate with recipients and boost engagement.

• Regie.ai – Combines AI-driven content creation with analytics, assisting teams in generating personalized outbound sequences tailored to specific industries and prospect behaviors.

• Smartwriter.ai – Provides AI-generated copy that adapts to various platforms, focusing on deep personalization for B2B outreach with advanced NLP capabilities.

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Joey Fiorie

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